Performance Analysis -
Ensuring that both technical and management
systems exist with which to effectively assess both the sites performance and that of its
promotion, is the only way to productively and efficiently achieve the project's
To provide an effective feedback mechanism we will offer advice on the strategic placement
of the site, together with suggestions on structure and design.
Site Management Analysis Report
The majority of organizations are provided with statistics relating to their web site -
but very rarely are these translated into a medium that can be used effectively as a
management tool, providing objective and honest written appraisal reports of your site's
performance, determining where improvements can be made and assessing how the site could
be developed to further the business's goals.
Providing a service which we call the Site Management Analysis Report, PMG go beyond mere
log file analysis, which even after time-consuming review often fail to determine whether
your important sales messages are being read, how the structure of the site is performing
and whether the site is making best use of the visitors it has worked hard to receive.
We believe that ultimately, the purpose of any commercial site can and should be assessed
in relation to traditional business objectives, such as its ability to generate new sales,
improve brand awareness, lower distribution costs or simply to provide improved
interaction between interested parties and the business.
Our analysis and recommendations will help ensure your confidence in your site to turn
interested visitors into real and tangible value for the business.
Log File Statistics Reporting
A comprehensive wealth of information is stored in your account on every occasion that a
visit is made to your web site. Detailed log file analysis, properly implemented, can mine
this information and provide reports detailing a complete breakdown and of the traffic
that your web site is generating.
Although basic statistics are often provided automatically by ISP's or web designers,
these reports have rarely been tailored for the individual site, leaving important
information missing and failing to provide sufficiently detailed enough feedback with
which to improve the site's performance.
What can log file analysis tell me?
Access Log Files - Apart from core statistics, log file analysis can and should be
tailored to tell you:
Which pages are being read the most.
What "meaningful" paths are being taken through the site.
Areas of strengths and weaknesses in the site.
Visitor demographics (what country visits the site the most).
If you are attracting the kinds of visitors you can benefit from.
Which files are being downloaded.
Missing files or broken links.
Which of your pages are most popular.
When visitors are visiting your site.
Referrer Log File Data - is especially
important to develop and assess site promotion:
Where visitors are coming from.
How visitors have got to the site from various search engines (search strings).
Popular referring sites.
The effect of external advertising or site promotion.
Areas of strength or weaknesses on search engines
How to increase the number of visits to your site.
Agent Log File Data - provides useful
data for tailoring your site technology for your visitors:
What browsers are being used to view your
If your visitors are using technology likely to be synonymous with your target market.
Are viewers able to view your site as intended? Do you need a dual version?