Online Promotion - A Strong
Online promotion and before the banner
activities are generally very effective, building barriers to entry and offering
quantifiable benefits at low costs.
Compared to both off and online advertising, promotion activities offer lower CPV (cost
per visitor) rates and, being finite in nature, it is possible to calculate likely costs
and benefits in advance.
Achieving good positions in the major search engines is an ongoing mixture of hard work,
regular registration and good site structuring. It is for this reason that many sites that
have been submitted do not command the positions they expect.
As one of the most common forms of finding businesses, search engines offer the ability to
generate exposure across the world, targeted by people's interest.
Proper optimization of a site allows sites to be visible under the businesses various
products, markets, and services without the overall appearance of the site having to be
radically altered. This effectively allows the site to have "multiple purposes",
for example attracting visitors interested directly in the specific products and services
of your business, the brand name and other important generic keyword phrases.
Strategic linking, including content partnerships and revenue sharing from (and to)
complementary sites is an extremely effective method of attracting long term targeted
traffic to your web site
Although it is a relatively easy task to identify generic or complementary groups of
business or topical areas where links and online site partnerships could be forthcoming,
there are considerable difficulties in locating these sites online, even before the
resulting contact and negotiation to activate these links that generally require . This
requires a degree of persistence and business understanding.
PMG has a track record of developing
strategic links between sites and specialty directories and being experts in online
search and retrieval are extremely effective at locating, selecting and negotiating
strategic links on your behalf.
Getting involved and participating within Newsgroups is an excellent method of reaching
and interacting with a motivated and active Internet audience, targeted to specified
interests that include your target market.
Newsgroups are an extremely active component of the Internet with several thousands of
people engaged in them on a daily basis, using the newsgroup forum to post, exchange and
respond to messages on a specific topic.
Posting targeted messages and participating within relevant newsgroups affords visibility
to a wide array of interested people. Adopting the correct manner and employing
appropriate newsgroup and Internet "netiquette" will ensure that the posting is
received well, and response rates as a result are excellent.
What's New &
Award Site Submission
PMG has developed an excellent selection of the webs best Award sites and What's new
sites. These sites are regularly used by magazine Editors looking to review and select
sites for inclusion in their publications. Furthermore, large numbers of web users employ
these lists to find the best sites currently on the Internet.
What's New & Award Sites are an excellent way for sites that have been redesigned or
when a new user section has been added to boost visitor traffic, build industry
recognition and receive more links from other sites.